
Purpose is where the magic starts
What's a Big Creative Purpose™

Your Big Creative Purpose™ is ROOTED IN YOU.
This means as a business owner, you have a natural way of cultivating your business that matches your strengths and keeps you feeling at your best.
Have you ever paused long enough to ask yourself: “What’s all this building and striving really for?”
If you’re like most business owners and entrepreneurs I work with, you’ve got the vision, the ambition, and the heart—but sometimes, the clarity of why you’re doing it all gets buried under deadlines, distractions, and demands.
The truth is, knowing your life and business purpose is more than a feel-good idea—it’s your compass. It’s the thing that keeps you rooted when the winds of change blow, and the spark that reignites your energy when burnout creeps in. Yet studies show only 25% of adults in the U.S. say they have a clear sense of purpose in their lives. And globally, fewer than 3 in 10 professionals feel their work gives them true meaning.
That’s not just a statistic—it’s a call to something deeper.
When you’re disconnected from your purpose, it shows up everywhere: stress builds, decisions feel heavier, and growth starts to stall. But when you know your purpose—and align your business around it—everything changes. You get your spark back. You make bold, meaningful moves. And you lead in a way that lights you up from the inside out.
At Healthy Business Vitality™, we help you do just that—through tools like the Business Purpose™ statement and our Vitality Blueprint, so you can build a business that’s not only successful, but soul-satisfying.
Because when you’re clear on your purpose, the path forward isn’t just easier—it’s energizing.
Ready to SIMPLIFY IT ALL and GROW your business for good in a way that works with your well-being instead of against it?
When your business practices are out of sync with your natural strengths and well-being, it becomes hard to stay energized and productive. This misalignment can sow seeds of stress and burnout, turning your business journey into an uphill climb—draining your energy and clouding the authentic, resilient leader you are meant to be.
But when your business aligns with your Business Purpose? Watch out! That’s when true growth happens: More Energy. Deep Balance. Sustainable Harvests of Success. And a business ecosystem that not only thrives but fuels your life with purpose, joy, and fulfillment.
misalignment between your business practices and personal strengths can lead to exhaustion and burnout. In fact, a recent study found that 42% of small business owners experienced burnout in the last month.
Conversely, businesses that align with a clear and authentic purpose see remarkable benefits:
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58% faster revenue growth and 72% higher profitability compared to misaligned peers.
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40% better employee retention and 30% higher innovation levels.
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12.5% greater productivity when teams focus on their strengths daily.
Have you ever paused long enough to ask yourself: “What’s all this building and striving really for?” If you’re like most business owners and entrepreneurs I work with, you’ve got the vision, the ambition, and the heart—but sometimes, the clarity of why you’re doing it all gets buried under deadlines, distractions, and demands.
The truth is, knowing your life and business purpose is more than a feel-good idea—it’s your compass. It’s the thing that keeps you rooted when the winds of change blow, and the spark that reignites your energy when burnout creeps in. Yet studies show only 25% of adults in the U.S. say they have a clear sense of purpose in their lives. And globally, fewer than 3 in 10 professionals feel their work gives them true meaning.
That’s not just a statistic—it’s a call to something deeper.
When you’re disconnected from your purpose, it shows up everywhere: stress builds, decisions feel heavier, and growth starts to stall. But when you know your purpose—and align your business around it—everything changes. You get your spark back. You make bold, meaningful moves. And you lead in a way that lights you up from the inside out.
At Healthy Business Vitality™, we help you do just that—through tools like the Business Purpose™ statement and our Vitality Blueprint, so you can build a business that’s not only successful, but soul-satisfying.
Because when you’re clear on your purpose, the path forward isn’t just easier—it’s energizing.


Position Your Business
To Be An Innovative Leader
The Economist Intelligence Unit, a global leader in research, surveyed 63% of executives believe a sense of purpose made their company more innovative and 71% felt their staff were enthusiastic about their company's broader goals.

Powerfully Level Up
Your Business
Where You Create The Rules